BETTERDAYS CO., LTD.

KNOWING US, LOVE YOURSELF BEAUTY BEGINS WITH KNOWING YOU.
Beauty begins with knowing ourselves better. The process of knowing yourself and discovering your own beauty. Brands that respect individual personality and grow together.

BRAND CORE VALUE
1) SELF AWARENESS : The importance of the process of understanding and loving yourself.
2) NATURAL& CLEAN : Products that can be used healthily.
3) INCLUSIVE : A brand that respects diverse personalities and grows together.

DESIGN PRINCIPLE
1) CONFIDENCE : MINIMAL & BOLD SHAPE
2) TOLERANCE : NATURAL CURVES & STREAMLINES SHAPES
3) FLEXIBLE : HARMONY WITH ELEMENTS OF INVERSION (Inversion of N & U / Inversion of material & tone)