OOU INC.

bfou — short for “before you” — is a Korean skincare brand created with the belief that your skin deserves only the purest, most potent ingredients before anything else touches it. We combine nature and science to restore the skin’s original vitality through innovative and minimalist formulations.

At the heart of bfou is the power of ginseng seed, a rare and precious part of the ginseng plant that contains richer nutrients than the root itself. Using patented low-temperature and supercritical extraction technologies, we preserve the full bioactive properties of the ginseng seed oil and ginseng water without compromise. From post-treatment skin to daily resilience care, bfou is your essential partner in regenerative skincare.